Privacy Policy

Introduction

Northern Flow Yoga Academy S.L. ("we," "us," or "our") operates this website and is committed to protecting the privacy and personal data of our visitors and participants. This Privacy Policy describes our practices regarding the collection, use, disclosure, and protection of information that we receive through our website and related services.

Our registered office is located at Calle de Serrano 45, Salamanca, 28001 Madrid, Spain. You may contact us at any time via email at [email protected] or by phone at +34 91 123 4587.

We encourage you to read this policy carefully. By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. Any changes to this policy will be communicated via a homepage banner at least 14 days before taking effect.

What Data We Collect

We may collect the following categories of personal data when you visit our website, submit forms, or interact with our services:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content (messages, program selections, province/territory)
• Conversion events (form submissions, calls, purchases)

Cookie Categories

We categorize cookies used on this website into three tiers. Each tier serves a distinct purpose and has different consent requirements.

Marketing Cookies: Detailed Disclosures

Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies: We use the following tracking technologies on this website:

• -Cookies (first-party and third-party)
• -Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
• -Device identifiers (browser fingerprint, IP address)
• -Conversion event tags

Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use: Advertising and analytics technologies active on this site:

• -Google Ads (gtag.js / Google Tag Manager)
• -Google Analytics 4
• -Google Remarketing Tag
• -Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising: You may opt out of personalized advertising at any time:

• -Google Ads Settings: https://adssettings.google.com
• -Your Online Choices (EU): https://www.youronlinechoices.eu
• -Network Advertising Initiative: https://optout.networkadvertising.org
• -Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management: You can manage your cookie preferences at any time by clicking the Manage cookie preferences link, available here and in the website footer.

Consent

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Our cookie consent banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." Marketing and analytics cookies are not activated until you expressly accept them. Your consent preference is stored in your browser's local storage for 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active.

Withdrawal of consent: You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Legal Basis for Processing (GDPR Art. 6)

For each category of data we process, the following legal bases apply:

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request information about a program, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, province or territory, program selection, and your message.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Google Services and Advertising

This website uses the following Google services:

Google Analytics 4: Collects anonymized usage data, device information, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• -Page views and time on site
• -Specific conversion events (form submissions, purchases)
• -Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Retention Periods

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected. Specific retention periods per category:

Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights regarding your personal data:

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• -Spain (AEPD): https://www.aepd.es
• -EU users: https://edpb.europa.eu
• -UK users: https://ico.org.uk

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

Prohibited Content Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing Page Integrity

The content of this website accurately represents the yoga education programs and wellness courses advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.